GitHub URLs are correct and long. Stage talks, Discord pins, and README “quick start” sections benefit from memorable indirection.
Stability across transfers
When repos move orgs, redirect /install rather than asking the community to grep fifty READMEs.
Conference decks
Audience photos of slides should yield typeable paths. project.link/demo beats a query string.
Security culture
Short links can obscure destinations—label them clearly in docs: “Official demo (redirects to GitHub Pages).”
Analytics with care
Public projects may not want aggressive tracking. Use aggregate counts if you enable analytics at all.
Octilink’s lightweight flow suits maintainers who need links now before a live stream starts.