NFC shines when hands are full—coffee shop counters, conference badges. QR wins on older phones and distance scanning on posters.
Single canonical URL
Encode the same short link into NFC NDEF records and QR matrices. Your dashboard compares tap vs. scan only if you tag placements—not by splitting destinations.
Retail fixtures
Seasonal campaigns rotate faster than print cycles. Short links + NFC stickers you can reprogram mean fewer reprints.
Galleries and museums
Curators love NFC labels; school groups often lack NFC settings enabled—QR is the backup.
Privacy posture
Disclose if analytics capture aggregate taps. NFC does not magically avoid consent rules.
Octilink pairs naturally with QR generation workflows; treat NFC as another encoder for the same URL string.