Referrals succeed when sharers look smart to friends. A wall of ?ref= parameters feels like spam filters waiting to happen.
Vanity for top advocates
/invite-sam or /join-via-jules rewards superfans with recognition, not just credit.
Fraud and gaming
Readable slugs do not stop abuse—pair with velocity limits and manual review for high-ticket rewards.
Program rule changes
When rewards shift, redirect /invite FAQ first so old tweets stay truthful.
B2B vs. B2C
Enterprise referrers paste links in email threads; short paths survive forwarding better than wrapped tracking nightmares.
Octilink supports rapid generation when product launches a referral experiment in a sprint.