Trade floors are loud and distracted. If your CTA sounds like reading a UUID, you lose leads to happy hour.
Slug matches the show
/saas-week-boston on slide one, badge ribbons, and demo kiosks. After the event, redirect to on-demand demo or nurture page.
Sales + marketing alignment
SDRs should paste the same URL in follow-up emails that prospects photographed on stage.
International keyboards
Avoid ambiguous characters (0/O, 1/l) in slugs you expect Europeans to type from a photo.
Post-show hygiene
Archive /saas-week-boston stats, then point idle slugs to a generic contact page so QR on old swag does not 404.
Octilink’s speed helps when the booth opens in an hour and the form URL just changed.