Webinar funnels touch slides, paid social, partner newsletters, and calendar invites. Each medium hates long URLs.
One slug per campaign
/ai-roadmap-june beats a Zoom registration string on a 1080p slide deck. Attendees typing from a photo of the screen will actually succeed.
Tool migration
When you switch from Demio to Livestorm, redirect the slug. Past recordings and blog embeds stay valid.
Replay and nurture
After live day, point /ai-roadmap-june to replay with email capture—or to the next live date.
Partner tracking without ugliness
Give each partner a distinct slug (/partner-a, /partner-b) instead of visible UTM soup in co-marketing PDFs.
Octilink keeps ops teams from bottlenecking on “who owns the Bitly seat?”